Jon Kooley and Jordan Mendenhall are the two newest additions to the L1 family. They are two amazing individuals that contribute not only with their snowboarding but their sense of style and attitude. These eclectic misfits are always down to skate, snowboard or just hang and shot gun a few. Jon grew up in Anchorage, AK and Jordan in Alpine UT, so snowboarding has always been apart of their lives once skate season ended. They are currently filming with Mack Dawg Production/People crew. Jon and Jordan are accompanied by our Pro team Nima Jalali, Etienne Gilbert, Knut Eliassen, Josh Mills and our AM’s Ben Bilocq, Joe Mertes and June Bhongjan.
L1 represents why we got into snowboarding in the first place… Individuality and hanging with your friends. It has to work on the mountain, but also had to represent your our personal style off the hill. We have an insane group of contributors/team that draw their inspiration from very diverse tastes. Every year our goal has been to create a collection blending function and style that will transcend genres to represent the individual rather than the masses.